Green Business Practices and its impacts on Organizational Performance in Accommodation Establishments in Boracay

Abstract

This quantitative study examines the green business practices and their impact on organizational performance among accommodation establishments in Boracay. Using purposive sampling, 51 respondents from Department of Tourism (DOT)-accredited establishments in Boracay were surveyed via Google Forms. The study aimed to evaluate environmentally sustainable practices in key areas in energy, water, waste management, sustainable procurement, natural resource management, and material efficiency. The findings indicate that establishments consistently prioritize energy-saving measures, utilize water-efficient technologies, source supplies and materials locally, and engage in robust waste management strategies, such as waste segregation and proper disposal of hazardous wastes. A significant positive relationship was observed between the level of green business practices and organizational performance, particularly in terms of profitability, customer satisfaction, and environmental impact. However, no significant differences were found in green practices based on business type, size, or years of operation, except for the number of employees. A proposed toolkit, Boracay Green Guide, is recommended to guide hospitality businesses in Boracay on sustaining their green practices, which can also be adopted by both private and public organizations and establishments in the tourism and hospitality sectors. Further, a Proposed Framework for a Management Policy on Environmental Sustainability is recommended for other LGUs to be implemented through an ordinance to encourage or mandate businesses to develop sustainability policies, ensuring long-term adherence to green practices.