Evaluating the role of ecotourism in supporting conservation efforts
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Abstract
The primary focus of environmental education and interpretation has been on individual elements (such as cognitive processes) that lead to intention and behavioral change. Less focus has been placed on the interactions and exchanges of information between tour guides and guests during ecotourism tours. Specifically, ecotourism sustainability is likely to occur when: (1) local community leaders create and support programs that educate families and young people about environmental conservation and protection; (2) the local community actively participates in the planning and development of ecotourism projects; and (3) community tourism leaders recognize the importance of promoting and publicizing the potential economic benefits resulting from ecotourism development.
Furthermore, despite the relatively small financial gains, ecotourism generated positive attitudes, such as a willingness to participate in ecotourism-related activities, which are difficult to measure through financial analysis alone. These findings indicate that ecotourism not only functions as an economic “tool” for conservation but also fosters new values and social relationships.
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