The impact of artificial intelligence and big data systems in enhancing marine health to promote sustainable tourism

Abstract

The marine ecosystem's health is paramount in maintaining biodiversity, livelihoods, and sustainable tourism. Yet, marine ecosystems are increasingly at risk due to human activities and climate change. Artificial Intelligence (AI) and Big Data systems provide cutting-edge solutions for tracking, analyzing, and maintaining marine health. AI provides real-time alerts for environmental change detection, whereas Big Data enables holistic insights for decision-making. Combined, they allow stakeholders to adopt proactive conservation measures. Recent technologies have proven effective in monitoring coral reefs, tracking pollution, and managing marine biodiversity. Applying these technologies to tourism management increases the resilience of coastal tourism destinations. Models of sustainable tourism grounded in data help lower environmental damage and improve long-term ecosystem stability. Still, challenges related to data usage ethics and technological accessibility must be addressed. This work reviews modern applications, case studies, and theoretical models supporting technology-based marine preservation. It highlights the transformative potential of Big Data and artificial intelligence in supporting environmentally friendly sea travel.