Impact Of Employer Branding Practices On Teachers And Institutional Performance In Higher Education Institutions In Vellore District

Abstract

Employer branding has emerged as a strategic approach for attracting, motivating, and retaining talented employees in organizations, including higher education institutions. In the increasingly competitive academic environment, educational institutions are required to adopt effective employer branding practices to enhance faculty satisfaction and improve institutional performance. The present study examines the impact of employer branding practices on teachers and institutional performance in higher education institutions in Vellore District. A descriptive research design was adopted, and primary data were collected from 145 faculty members using a structured questionnaire. The study employed reliability analysis, correlation analysis, and multiple regression analysis to examine the relationships among the variables. The findings revealed that employer branding practices have a significant positive influence on teachers' outcomes and institutional performance. The results further indicated that effective employer branding contributes to higher levels of faculty satisfaction, organizational commitment, engagement, and overall institutional effectiveness. The study concludes that strengthening employer branding practices can enhance teacher well-being, improve faculty retention, and support sustainable institutional growth. The findings provide valuable insights for educational administrators and policymakers in developing strategies to establish their institutions as preferred employers in the higher education sector.