A Comprehensive Analysis of Opinion Mining and Sentiment Analysis for Social Impact

Abstract

Due to the explosive increase of user-generated material on numerous online platforms, sentiment analysis, also known as opinion mining, has become a crucial area of study. This study provides a thorough analysis of the challenges and applications of sentiment analysis. Recent years have seen a substantial increase in interest in sentiment analysis and opinion mining as a result of the proliferation of user-generated material on numerous internet platforms. By analyzing their effects across several sectors, this research investigates how opinion mining and sentiment analysis tools might be used to benefit society. The study focuses on the role that these methods can play in social media activism, public sentiment analysis, brand reputation management, and decision-making processes.The research intends to shed light on the possible advantages of utilizing sentiment analysis and opinion mining for societal well-being and to offer suggestions for the field's future developments.This survey attempts to provide insights into the current state-of-the art in sentiment analysis and provide guidelines for future research in this dynamic field by examining the existing literature.