G. Sood, A. Agarwal, Y. Vats, K. Wadhwa, and S. Gupta, “AI-Enabled Sustainable Marketing Practices: Their Impact on Consumer Awareness, Engagement, and Business Competitiveness”, injoere, vol. 6, no. S1, pp. 637–644, May 2026, Accessed: Aug. 19, 2026. [Online]. Available: https://injoere.com/index.php/injoere/article/view/475