Sood, G., Agarwal, A., Vats, Y., Wadhwa, K., & Gupta, S. (2026). AI-Enabled Sustainable Marketing Practices: Their Impact on Consumer Awareness, Engagement, and Business Competitiveness. International Journal of Aquatic Research and Environmental Studies, 6(S1), 637-644. https://injoere.com/index.php/injoere/article/view/475