Abstract

The Chandar Khal Puran Bery Hilsa Fish Landing Center in Raipur Upazila, Laxmipur District, Bangladesh is vital to the local fishing economy, as revealed by a comprehensive economic supply chain analysis conducted from January to December 2019. This study, employing a mixed-methods approach, integrates qualitative and quantitative data gathered through focus group discussions, semi-structured interviews, direct observations, and surveys with key stakeholders including fishers, traders, and other fisheries-dependent professionals. The research uncovered significant infrastructural challenges at the landing center, including inadequate facilities, substandard hygiene conditions, and limited storage and preservation capabilities. Despite these obstacles, the center serves a vibrant fishing community of over 2,400 individuals, primarily engaged in hilsa fishing. Hilsa constitutes an impressive 90% of total fish landings, with peak season yields reaching up to 2.0 tons per day. The research cataloged nine types of fishing gear and three types of craft, with mechanized kusha boats predominating. Hilsa pricing and distribution are influenced by size, weight, and market dynamics, with distinct supply chains for local and distant markets. The study delves into the complex interactions among fishers, mahajons, arotdars, and paikers, highlighting their interdependent roles in credit flow, fish distribution, and profit-sharing. To address the identified challenges, including environmental concerns and market inequities, the study recommends constructing cold storage facilities, enhancing market infrastructure, and implementing policy reforms. These recommendations aim to improve operational efficiency, product quality, and sustainability, guiding stakeholders toward supporting the long-term viability of the hilsa supply chain while fostering sustainable practices and economic growth in the region.

Keywords: Distribution Channel, Economic Supply Chain, Hilsa Fish, Landing Center (Maach Ghat) and Stakeholder Dynamics